Privacy policy

Privacy Policy

Last updated: 2 August 2026

Divya Shilp, operated by Akay Udyog (“Divya Shilp,” “we,” “us,” or “our”), respects your privacy and is committed to handling your personal information responsibly.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit www.divyashilpindia.com, place an order, create an account, contact us, subscribe to marketing communications, or otherwise use our website and related services.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. Personal Information We Collect

Depending on how you use our website, we may collect the following categories of information.

Information you provide directly

This may include:

Your name;
Billing and delivery address;
Email address;
Mobile or telephone number;
Order and transaction details;
Account login information;
Product preferences;
Reviews, photographs, feedback, or other content you submit;
Customisation or bulk-order requirements;
Communications sent through email, telephone, WhatsApp, contact forms, or social media; and
Marketing preferences and consent records.

Payment information

Payments may be processed by Shopify Payments, banks, UPI providers, payment gateways, or other payment-service providers.

We generally do not directly receive or store complete card numbers, UPI credentials, banking passwords, or payment authentication details. Payment providers process such information according to their own terms and privacy policies.

We may receive limited transaction information, such as payment status, payment method, transaction reference, amount paid, and fraud-risk indicators.

Information collected automatically

When you browse or use our website, Shopify, our applications, and authorised service providers may automatically collect information such as:

Internet Protocol address;
Browser and device type;
Operating system;
Device identifiers;
Pages viewed;
Products searched for or added to the cart;
Referral source;
Date, time, and duration of visits;
Checkout activity;
Approximate location derived from an IP address;
Website interactions; and
Cookie, pixel, and similar technology information.

Information received from other sources

We may receive information from:

Shopify;
Payment gateways;
Courier and logistics companies;
Fraud-prevention providers;
Marketing and advertising platforms;
Analytics providers;
Social-media platforms;
Customer-support applications; and
Other service providers used to operate our business.

2. How We Use Personal Information

We may use personal information to:

Create and manage customer accounts;
Accept, verify, process, and fulfil orders;
Process payments and refunds;
Pack, ship, track, and deliver products;
Provide order confirmations and delivery updates;
Respond to customer enquiries and complaints;
Handle returns, exchanges, cancellations, and warranty-related matters;
Process bulk, wholesale, or customised-order requests;
Detect and prevent fraud, abuse, security incidents, or illegal activity;
Maintain and improve our website, products, and customer experience;
Analyse website performance and customer activity;
Personalise products, content, or recommendations;
Send promotional emails, SMS messages, or WhatsApp messages where permitted;
Administer discounts, offers, surveys, reviews, or loyalty programmes;
Maintain accounting, tax, transaction, and business records;
Enforce our policies and contractual rights;
Establish, exercise, or defend legal claims; and
Comply with applicable laws, legal requests, and regulatory obligations.

We will endeavour to collect and use only the personal information reasonably necessary for the stated purpose.

3. Consent and Withdrawal

Where consent is required, we may ask you to provide clear consent before collecting or using personal information for a particular purpose.

You may withdraw consent for future processing by contacting us. Withdrawal will not affect processing already lawfully completed before the withdrawal.

Certain information may still be processed or retained where necessary to:

Complete an order already placed;
Provide a requested service;
Process a return or refund;
Prevent fraud;
Resolve a dispute; or
Comply with legal, tax, accounting, or regulatory requirements.

4. Marketing Communications

Where you have subscribed or otherwise permitted us, we may send marketing communications by email, SMS, WhatsApp, telephone, or another communication channel.

You may stop promotional communications by:

Clicking the unsubscribe option in a marketing email;
Using any opt-out instructions included in the message; or
Contacting us using the details provided below.

Opting out of promotional messages will not stop essential communications relating to orders, payments, deliveries, returns, refunds, security, or customer support.

5. Cookies and Similar Technologies

Our website and authorised service providers may use cookies, pixels, tags, local storage, and similar technologies.

These technologies may be used for:

Essential website operation;
Remembering cart contents and preferences;
Account login and security;
Checkout functionality;
Website analytics;
Performance measurement;
Fraud prevention;
Advertising measurement; and
Personalised marketing, where permitted.

You can control certain cookies through our cookie banner, privacy-preference tools, or browser settings. Disabling necessary cookies may prevent some website functions from operating correctly.

6. How We Share Personal Information

We may disclose relevant personal information to trusted service providers where reasonably necessary to operate our website and fulfil customer requests.

These providers may include:

Shopify

Our store is hosted and powered by Shopify. Shopify processes certain customer and visitor information to provide the e-commerce platform, checkout, security, analytics, and related services.

Payment providers

We may share information with banks, UPI providers, card networks, payment gateways, and fraud-prevention providers to process or verify payments and refunds.

Delivery providers

We may share names, addresses, mobile numbers, order values, and delivery instructions with courier, logistics, warehousing, and order-fulfilment providers.

Communication providers

We may use email, SMS, telephone, WhatsApp, chatbot, or customer-support providers to communicate with customers.

Analytics and advertising providers

Subject to applicable law and privacy settings, we may use analytics, social-media, and advertising providers to measure website activity, understand campaign performance, and show relevant advertising.

Professional advisers

Information may be disclosed to accountants, auditors, insurers, consultants, lawyers, and other professional advisers where reasonably necessary.

Legal authorities

We may disclose information where required by law, legal process, court order, governmental request, or regulatory obligation, or where reasonably necessary to protect customers, our business, or others.

Business transactions

Information may be transferred in connection with a merger, restructuring, financing, sale of business assets, insolvency, or change of ownership, subject to applicable legal protections.

We do not sell personal information to third parties in exchange for money. Some advertising or analytics activities may, however, be treated as “sharing,” “sale,” or “targeted advertising” under certain jurisdictions.

7. Shopify and Third-Party Services

Third-party services, applications, payment providers, courier services, and social-media platforms may process personal information under their own privacy policies.

We encourage customers to review the privacy terms of third-party services they choose to use.

Our website may contain links to websites that we do not own or control. We are not responsible for the privacy, security, accuracy, or content of those external websites.

8. International Processing and Transfers

Shopify and some of our service providers may operate servers or conduct processing outside India.

As a result, personal information may be stored, accessed, or processed in countries other than the country in which it was originally collected. Privacy and data-protection laws in those countries may differ.

Where required, we will take reasonable measures to ensure that international processing or transfers are conducted in accordance with applicable law.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to:

Fulfil and support orders;
Maintain customer accounts;
Process refunds and returns;
Resolve complaints or disputes;
Prevent fraud and abuse;
Maintain warranty and customer-service records;
Meet tax, accounting, and legal obligations; and
Establish, exercise, or defend legal claims.

Retention periods may vary depending on the type of information, the nature of the transaction, legal requirements, and legitimate business needs.

When personal information is no longer required, we may securely delete, anonymise, or otherwise dispose of it, unless continued retention is permitted or required by law.

10. Security

We use reasonable administrative, organisational, contractual, and technical safeguards intended to protect personal information from unauthorised access, misuse, alteration, loss, or disclosure.

However, no website, internet transmission, electronic-storage system, or security measure can be guaranteed to be completely secure.

Customers are responsible for keeping account passwords, OTPs, payment credentials, and devices secure. Please contact us immediately when you suspect unauthorised use of your account or information.

11. Children’s Personal Information

Our products and website are intended primarily for adults capable of entering into a valid transaction.

We do not knowingly seek to collect personal information directly from children without appropriate consent or authorisation from a parent or lawful guardian.

When you place an order or provide personal information on behalf of a child, you represent that you are authorised to provide that information.

A parent or guardian who believes that a child has provided personal information without appropriate authorisation may contact us to request its review or deletion.

12. Your Privacy Rights

Subject to applicable law and verification of your identity, you may request to:

Know whether we process your personal information;
Obtain information about the personal information being processed;
Correct inaccurate or misleading information;
Complete incomplete information;
Update outdated information;
Request deletion or erasure;
Withdraw consent;
Opt out of marketing communications;
Raise a privacy complaint or grievance; and
Nominate another person to exercise applicable rights in the event of death or incapacity, where provided by law.

Certain requests may be restricted when processing or retention is necessary to complete a transaction, comply with law, prevent fraud, protect legal rights, or meet another lawful requirement.

To protect customers, we may ask for information reasonably necessary to verify the identity and authority of the person submitting the request.

13. Grievance Redressal

For privacy questions, grievances, consent withdrawal, correction, or deletion requests, please contact:

Grievance Contact: Divya Shilp / Akay Udyog
Email: divyashilpindia@gmail.com
Telephone: +91 9822728443
Address: Khasra No. 63, Khaire Kamptee Road, Nagpur, Maharashtra – 440026
Working hours: Monday to Saturday, 10:00 a.m. to 6:00 p.m. IST
Sunday: Closed

Please include:

Your full name;
Order number, where applicable;
The email address or mobile number associated with your order; and
A clear description of your request.

We will acknowledge and respond within a reasonable period, subject to applicable law and the complexity of the request.

14. Complaints to Authorities

We encourage you to contact us first so that we have an opportunity to address your concern.

Where applicable, you may also have the right to approach the Data Protection Board of India or another competent authority in accordance with the procedure and commencement provisions of applicable law.

15. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in:

Our business practices;
Shopify features;
Applications or service providers;
Advertising or analytics tools;
Legal or regulatory requirements; or
The manner in which we collect or process information.

The revised policy will be published on this page with an updated “Last updated” date. Material changes may also be communicated through the website, email, or another appropriate method.